St. Jude
brand strategy | 2021
St. Jude is a leading children's hospital that treats the toughest childhood cancers and pediatric diseases The ALSAC/St. Jude Children’s Research Hospital brief was to unlock Gen Z and Multi-cultural audiences through the delivery of culture-first experiences that grow brand engagement and relevance.
Deliverables: Audience Personas, Insights, Positioning and Strategic Recommendations
Pitch and Campaign Positioning
Audience Personas & Insights
Activations
St. Jude Invest Teen Credit Card
St. Jude Invest NFT Auction
St. Jude Social Media Red Check
