Dimensional Website

brand strategy, market research, audience insights, corporate communications, agency relationship management | 2024

Dimensional Fund Advisors launched a new individual experience on their U.S. public site. The new site was tailored specifically for individual investors and includes a new homepage, a new resource titled Foundations of Investing, as well as other content and design updates created to resonate with an end investor audience. The refreshed site is another way for Dimensional to deliver meaningful insights and champion the value of advice to investors and the financial professionals who support them. The strategy for the new site was created using insights from clients, key stakeholders, and a bespoke audience research study.

Deliverables: Market Segmentation Study, Audience Personas, Brand Positioning, Visual Identity, Website
Partnership: 50,000 Feet Inc.