Good Data Good Business

design & marketing | 2017

Good Data Good Business was an informational campaign designed to educate and encourage members to update and refine their data with ARDA’s AMS. ARDA was faced with the difficult challenge of incentivizing members to clean their data and sought a creative way to educate members on the benefits of record maintenance. The video and visual diagram streamlined the data checkup process, leading to 1500+ clean records during the campaign’s three-month duration.