GIVE AIF

design & marketing | 2017

ARDA annually hosts ARDAWorld, a global timeshare conference. GiveAIF was a company-match donation campaign designed for the ARDA International Foundation (AIF) that took place during the 2018 ARDAWorld in Las Vegas, NV. RCI, an ARDA member, pledged to match all donations received at the convention two to one. The campaign raised $133,440 for the AIF, to be used for industry research, market intelligence, and education programs.